The company’s growing collection includes a shampoo, conditioner, serum, and even a heat protectant. 1 selling product Miracle Drops, but since the company’s grand opening other products have been growing in popularity. Kaleidoscope is most famous for their No. Kaleidoscope started with four core products: Miracle Drops, Sleek Edges, Diamond Shine, and Versatile Spritz. That was the push she needed to launch her brand in 2014. Dupart reached out to one of her close mentors, who introduced her to manufacturers and others who could help her make products. She believed there were too many people suffering from this condition and decided to take matters into her own hands by creating a solution herself. Even with the natural hair movement gaining momentum in recent years, there were still those who suffered from chemical burns, thinning hair, and traction alopecia from weaves or braids that were too tight. “Anytime, especially in the urban market, anyone sees something that has hair loss or is hair-loss related, they think of us.”ĭupart, like other stylists, realized that hair loss was at its all-time high. “We’ve now become a huge name brand when it comes to beauty products,” she said. That was the case for hair stylist Jesseca Dupart, who built her business, Kaleidoscope Hair Products, on the growing necessity for a remedy to hair loss and alopecia.Įquipped with a unique marketing strategy and a proven product, this brand offered an entirely new perspective on the hair loss conversation, said Dupart. Recently, hair loss has come into the spotlight, but it’s nothing new for hairstylists who tried their best to help their clients with this issue. Hair breakage, split ends, and chemical damage are only a few of the problems that hair brands are clamoring to solve. As our society becomes more educated on hair, more hair issues seem to become more apparent.
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